The benefits of using SEO tools are better decision-making, time savings, improved accuracy, scalable optimization, and competitive insights. Many SEO professionals rely on it as a core tool despite its price, which starts at $29/month for limited features and $129/month for full access. The plugin requires the base Yoast SEO plugin to work and is sold as a paid add-on for $79 per year.

Ahref’s SERP Checker

seo tools

Some users may also find overlap with features already offered by Shopify or cheaper apps, especially around image optimization. And while the keyword tool is helpful, it’s fairly basic compared to dedicated SEO platforms. One of its biggest advantages is how much it offers for free. For users who need more, paid plans start at just $6.99/month (billed annually), adding features like advanced analytics, rank tracking, and AI content suggestions. Ahrefs’ Keywords Explorer tool gives you detailed key metrics like search volume, keyword difficulty, click-through rate, and a wide range of related keyword suggestions. It supports over ten search engines, not just Google, and the platform’s data is considered among the most accurate in the industry.

  • And as a free user, you can import up to 100 prospects of your own.
  • There is also a diagnostics section, which gives additional information about the performance of the page.
  • You can follow user journeys across both web and app environments.
  • If you are unsure which trends are the ones for you, this is the best SEO tool to use.
  • It’s straightforward—enter your URL, and it returns a complete overview of your page.

If you’re not sure how to begin, our team of experienced professionals at SEO.com are here to help you take the next step in your SEO journey. We’re big fans of STAT because it gives the most granular insights on a day-by-day basis. Being able to go to clients with daily feedback and super-targeted optimizations backed by metrics… that’s invaluable for us.

seo tools

Link Building Tool

seo tools

Citation data can occasionally lag and may require manual checks, and some users might want more advanced analytics than what the platform currently offers. Still, for managing the local side of SEO, BrightLocal is hard to beat. Unlike broader SEO platforms, AccuRanker focuses purely on rank tracking. It doesn’t offer keyword research, site audits, or backlink tools, so you’ll likely use it alongside other SEO software. But for those who need fast, accurate keyword ranking data, it’s one of the top choices available. What sets Ahrefs apart is that keyword research is only one part of what it offers.

seo tools

This makes it incredibly useful for understanding your visibility and spotting technical SEO problems early. Screaming Frog’s free version lets users crawl up to 500 URLs, which is enough for many small to mid-sized websites. If you need an SEO content optimization tool, you can try SpyFu’s RivalFlowAI. It analyzes your existing content and suggests ways to improve its rankings. If you’re looking for one of the best SEO tools that can help you power up your search engine rankings, RevenueCloudFX is the perfect tool for you.

seo tools

If you expect significant expansion in the next year, choose a tool with upgrade paths that won’t require switching platforms entirely. This saves you from relearning systems and migrating data BHS Links as your needs increase. SEO professionals who prefer desktop software and want to avoid monthly subscriptions. Check out what your landing pages or blog posts might look like in Google search results with the SERP snippet optimization tool. Input your page title, URL, and meta description to make sure it all fits and will grab attention.